AI search (AEO)

When people ask AI, make sure it names you

More and more people are asking ChatGPT who to buy from. BlueDial checks what the AIs say about your industry, and helps you get into the answer.

Ask about AI searchIncluded in Growth

The shift

People are asking AI instead of Google.

For years, businesses paid for SEO to rank on Google. Now more and more people just ask AI. And AI does not give ten links. It gives a short answer that names only a few businesses.

ThenGoogle

best plumber in Manchester

Ten links. People click around and compare. SEO gets you onto the list.

NowChatGPT, Claude, Gemini

Who is the best plumber in Manchester?

I would recommend these three:

Competitor A
Competitor B
Your business?

One answer. A few names. If you are not one of them, you are not in the running. AEO gets you into the answer.

The shift, in numbers

54%

of UK adults now use AI tools like ChatGPT. A year earlier it was 31%.

Ofcom, April 2026

2nd

ChatGPT is now the second largest search service in the UK.

Ofcom, December 2025

58%

fewer clicks to the top Google result when an AI answer appears above it.

Ahrefs, February 2026

900m

people use ChatGPT every week.

OpenAI, February 2026

SEO got you onto Google. AEO gets you named by AI.

How it works

Four steps, once a month.

  1. 01

    We ask the questions

    We write 30 questions your customers really ask. Then we put each one to ChatGPT, Claude and Gemini.

  2. 02

    We see who they name

    We record which businesses each AI recommends. You see how often it is you, and how often it is someone else.

  3. 03

    We check your website

    We check what AI tools look for. Can they read your site? Do they know your prices? Do you answer common questions?

  4. 04

    We tell you what to fix

    You get a short to do list in plain English. Next month we measure again, so you can see what worked.

Questions

Good to know.

What is AEO?

AEO stands for answer engine optimisation. It is like SEO, but for AI tools. SEO helps you show up on Google. AEO helps you show up when someone asks ChatGPT, Claude or Gemini.

Is this the same as GEO?

Yes. GEO (generative engine optimisation) and AEO are two names for the same thing: getting your business named when people ask AI. We call it AEO.

Which AIs do you check?

ChatGPT, Claude and Gemini. We ask each one the same questions, so you can compare them. If you need others too, such as Perplexity or Microsoft Copilot, we can add them as part of a bespoke system.

How often is it checked?

Once a month, on its own. If you want to check sooner, there is a button. You get three quick checks a month.

Can you promise AI will name us?

No. Nobody can promise that. What we do is measure it every month and tell you exactly what to change. Then you can see it move.

See your first week, free

We set BlueDial up for your business and show you what next week would look like. No cost. No obligation.

Book a free demo