Compare
BlueDial, a hire, or an agency
Three ways to get your posts and newsletter written every week. Here is how they compare, honestly, including when the others are the better choice.
| Hire someone | A traditional agency | BlueDial | |
|---|---|---|---|
| What it costs | About £2,900 a month | £2,500+ a month | From £1,250 a month |
| Time to start | Months to hire and train | A few weeks to onboard | Under two weeks |
| Who writes it | One person, alongside the rest of their job | Writers still learning your industry | A system built on your voice, checked by you |
| Signing off a post | Quick, they sit with you | Often takes days | Minutes, in your content desk |
| Images | Depends on their design skills | Usually included | One for every post, from your brand |
| Newsletter | If they have time | Usually extra | Every week, built from your posts |
| Shows up in AI search | Rarely part of the job | Sometimes, as an extra | Checked every month on Growth and Partner |
| Holidays and sick days | The work stops | Covered | Covered, it runs every week |
| If it ends | Their knowledge leaves with them | Notice period in your contract | One month’s notice after three months. You keep everything. |
Hiring: the average UK marketing executive earns £30,281 (Indeed, October 2026), plus employer National Insurance and pension. Agency: social media retainers up to £2,500 a month, plus £1,000 to £3,000 for content and email (Whito, May 2026).
FAQs
Good to know.
Is BlueDial cheaper than hiring a marketing executive?
Yes. The average UK marketing executive earns £30,281 a year (Indeed, October 2026). With employer National Insurance and pension that is about £34,800 a year, or £2,900 a month. BlueDial starts at £1,250 a month.
Is BlueDial cheaper than a marketing agency?
Usually. UK agencies charge up to £2,500 a month for social media, and £1,000 to £3,000 more for content and email (Whito, May 2026). BlueDial covers both from £1,250 a month.
When is hiring someone the better choice?
When you need a person in the office: running events, supporting sales, or juggling lots of jobs that are not writing. Many clients use BlueDial so that person can spend their time on those.
When is an agency the better choice?
When you need paid ads, video, PR or a big one off campaign. BlueDial writes your posts, newsletter and AI search work every week. It does not run ads yet.
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